With Will's rising global presence, there was an opportunity to use his platform as an opportunity to give back.
Starting in 2013 and running for five successful years, the "Buxton Bash" quickly became a vital part of US Grand Prix weekend in Austin, Texas. Starting as a small fan gathering, it evolved into an 'evening with the stars' where everyone from current F1 drivers and team bosses to such legends of the sport as Mario Andretti would come down to meet the hundreds of fans who queued around the corner, and take to the stage to tell their incredible stories.
"The Bash" made in excess of $125,000, every penny of which went for four years to Austin's Meals on Wheels charity, and for the final year to the Susan G Komen foundation. Will was made an honorary citizen of Austin for his charity efforts in helping those in the city in need.
In 2021 Will is proud to have joined forces with two incredible charities, in order to help their fundraising drives in these most challenging of times. The charities are focussed on ensuring that kids from all backgrounds have an equal opportunity to be involved in sports.
Every Kid Sports is an America charity committed to removing the financial barriers which can stop children from low income families from participating in the games they love. Cost is the #1 factor limiting access to sports for children in the US, a factor which has only been increased by the Covid19 pandemic.
StreetGames is a British charity, which aims to harness the power of sport to create positive change in the lives of disadvantaged young people right across the UK. StreetGames' work helps to make young people and their communities healthier, safer and more successful.
A percentage of every sale on Will's online merchstore will go directly to these charities, and as we move out of the Covid19 lockdowns around the world, Will is committed to forging a stronger alliance with these incredible charities and supporting the work they do with children in the US and UK.