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Since the age of 13, Will had always wanted to write about racing. His career as a print journalist began back in 2001 with a monthly feature for In 2002 he joined F1 Magazine and in 2004 went freelance, writing for the Metro newspaper in London. In 2008 he became Editor of GPWeek and in 2013 was appointed Editor at Large of GPInternternational magazine. Will contributed to RACER for 2 years before his current work with

Will's first foray into broadcasting came at the end of 2005, reporting on Wales Rally GB for the BBC. But it was in 2010 that his career was to get its real start with the SPEED network in America as their F1 pitlane reporter. Will moved to NBC in 2013, continuing as an F1 reporter whilst also being invited to attend and report on the Indycar Series. From 2018, will has reported for F1's official digital services.

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Whilst at NBC, Will embarked on his first shows as lead presenter and host. Beginning with The Road To and Off The Grid series and the creation of the Paddock Pass franchise, his became one of the most recognisable faces in US motor racing. In 2018, he joined Formula 1 to become the sport's first Digital Presenter and today is the front of camera host for all of F1's official digital output.

Will's first steps into commentary came at the request of Formula One Management, and for six years he took the lead role in the global broadcast of both the GP2 and GP3 Series. 2019 saw him take the lead commentary role at the Race of Champions and a return to F1 weekend duties as he picked up the microphone for the F1 Pitlane Channel in a role which will continue into the 2020 season.


Will's first voice work was for Formula One Management as narrator of the Offical F1 Season reviews. His work with NBC Universal and the NBC Sports Network brought him to the wider attention of the US market and in 2017 he narrated the critically acclaimed and award-winning Indycar documentary Yellow Yellow Yellow. Returning to Formula 1 in 2018, his voice can today be heard over the majority of the sport’s digital output. 

With his first love being writing, it was only a matter of time until Will penned his first book, and in 2019 Evro Publishing released My Greatest Defeat : Stories of Hardship and Hope from Motor Racing's Finest Heroes. Tackling the tricky subject of the lowest moments experienced by 20 of the world's best known racers and what they learnt in defeating their demons, it became an immediate best seller.